Realtor Peer Review Fortunately, the only thing that (possibly) gets hurt in the wake of a real estate “S.W.A.T.” team swooping in is the feelings of the listing agent (representing the Seller) getting all the feedback.* The term refers to the practice of several colleagues helping a fellow Realtor size up a problem listing and...Read More
The King Queen Has No Clothes (Other Than Black) “U.S. Probes Theranos Complaints” —Headline; The Wall Street Journal (Dec. 21, 2015) If you’re not familiar with blood testing start-up Theranos, here’s the Reader’s Digest version: wunderkind founder Elizabeth Holmes drops out of Stanford at 19 years old, comes up with a revolutionary (and vastly cheaper)...Read More
Quality vs. Quantity What’s the difference between a “retail” Realtor price opinion and a “wholesale” price opinion? (my terms) With the former, the listing agent casts a much broader net, issuing a blanket invitation to, say, all their office colleagues to view the home at a particular time. The catch? In practice, the Realtors who...Read More
“It Takes One to Know One” Which Realtors (besides me) do the best job marketing their listings? Ask other Realtors. While the general public receives Realtor postcards, fridge magnets, solicitations to price their home, etc., Realtor-to-Realtor marketing these days is 99% electronic — specifically, emailed flyers touting pre-listings, new listings, and price reductions. To catch...Read More
