sounding board

Realtor Peer Review

Fortunately, the only thing that (possibly) gets hurt in the wake of a real estate “S.W.A.T.” team swooping in is the feelings of the listing agent (representing the Seller) getting all the feedback.*

The term refers to the practice of several colleagues helping a fellow Realtor size up a problem listing and recommending an action plan.

Or if you prefer a less dramatic name:  serving as a Realtor sounding board.

Providing a Catalyst

As you might expect, price (as in, “reduced”) is usually part of the discussion, but so are things like staging, updates, and correct marketing emphasis.

The feedback and input — from an objective group of experts — is often just the catalyst needed to get a stalled listing sold.

P.S.:  Pssst!  Big brokers (like Edina Realty) do this better than little ones.

*While there is necessarily some constructive criticism involved, the process, done right, is supportive of the listing agent — and very much appreciated by same.

Participating Realtors are wise to be professional and positive, if for no other reason than they may be the one on the receiving end the next time.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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