[Note to Readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.] As a Realtor, I know better than to challenge an acquaintance who, almost sheepishly, explains that they would’ve liked to hire me, but instead were obliged to use their...Read More
Home Buyer/Seller as Guinea Pig As a Realtor, I know better than to challenge an acquaintance who, almost sheepishly, explains that they would’ve liked to hire me, but instead were obliged to use their [insert relationship here**]. Far be it from me to poison — perhaps for years — an extended family’s Thanksgiving or Christmas,...Read More
“Fake it till you make it.” –aphorism Personally, I’ve never felt comfortable with “fake it till you make it” — on either side of a professional relationship. As a client (or patient!), who wants to hire someone who’s faking it? (however convincingly). Would you want your brain operated on by an inexperienced surgeon? How about fly...Read More
What’s In a (Phone) Number? A Lot, Actually For all I know, the Realtor in question sells a ton of real estate in some other area code. Even if they don’t, there’s no shame in selling real estate part-time, until you become established (that’s what I did). But, it may be relevant to prospective clients. At least...Read More
Alternatives to Dropping the Price When a Home Doesn’t Sell Unfortunately for owners of “For Sale” homes that . . . aren’t (selling), the explanation is seldom just mediocre marketing. If that were the case, the solution would be simple: great marketing (supplied by a new and presumably better Realtor). Instead, at least in my experience,...Read More
Realtor-Client “Second Marriages” “Fools rush in where Angels fear to tread.” –Alexander Pope “A second marriage is the triumph of hope over experience.” –Samuel Johnson “Rebound relationships” seldom work out because one of the people in the relationship usually hasn’t had time to get over the last one. Is the same thing true in real...Read More
