“Fake it till you make it.”


Personally, I’ve never felt comfortable with “fake it till you make it” — on either side of a professional relationship.

As a client (or patient!), who wants to hire someone who’s faking it? (however convincingly).

Would you want your brain operated on by an inexperienced surgeon?

How about fly on a plane flown by a green pilot?

“Customer as Guinea Pig”

Thankfully, the stakes are lower in real estate sales.

Still, as a newbie agent once upon a time, I elected to pay a seasoned agent to mentor me through my first couple of deals rather than risk making rookie mistakes at my clients’ expense.

I made less money, at least for a little while.

But, my clients got superb service, from my first day in the business.

All of which is why I prefer the credo espoused by legendary Stanford and San Francisco 49ers football coach Bill Walsh (above) . . .

P.S.: Of course, projecting confidence is a prerequisite for any good professional.

See also, “Being Mortal”: Lessons for Doctors & Patients ” and Realtors & Clients.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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