“Fake it till you make it.” –aphorism Personally, I’ve never felt comfortable with “fake it till you make it” — on either side of a professional relationship. As a client (or patient!), who wants to hire someone who’s faking it? (however convincingly). Would you want your brain operated on by an inexperienced surgeon? How about fly...Read More
Failing to Get a Signed Buyer Rep(resentation) Agreement What do parachuting and Buyer Rep contracts have in common? I learned from my one time parachuting, over 30(!) years ago (I knew the experience would prove to be useful in later life), that parachute fatalities actually fall into two groups. Unceremoniously referred to as “bouncing,” the...Read More
Advantage: Incumbent Realtor Want one more reason to hire the seasoned, local Realtor (vs., say, your high school buddy, or your first cousin’s best friend’s uncle?). Not only will they get you the best possible deal in today’s fast-paced housing market — but they may very well save it once it progresses to the critical...Read More
Targeting First-Time Buyers “Hit ’em where they ain’t.” –Hall of Fame Outfielder Willie Keeler’s advice to hitters “To establish a toehold in a market, target business that others aren’t focused on.” –Corollary, Ross Kaplan Sort of like Keeler, my advice to new Realtors is to go after clients — and business — that other Realtors...Read More
