Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly acknowledge in their marketing that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One. The pictures tell the story. For years, websites like EdinaRealty.com have allowed...Read More
[Editor’s Note: I’m glad to report that, effective next year, the National Association of Realtors is tightening the rules on so-called pocket listings. I first criticized the practice on this blog more than eight years ago(!) — the post below originally appeared May 18, 2011. Please note that the views expressed here are solely those...Read More
“Shhh! Don’t Tell Anyone My House is for Sale” “Listing agent will not also represent Buyer.” —Clause added to every listing contract I sign. [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary...Read More
Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly acknowledge in their marketing that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One. The pictures tell the story. For years, websites like EdinaRealty.com have allowed...Read More
“DOM” vs. “CDOM” vs. “PDOM” Unbeknownst to non-Realtors, there are not one but THREE different ways to count the number of days a given “For Sale” home has been the market. According to the Multiple Listing Service (“MLS”), they are: One. Days on Market (“DOM”): the number of days the current listing has been on the...Read More
Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly market that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One. The pictures tell the story. For years, websites like EdinaRealty.com have allowed an unlimited number...Read More
