Marketing Opportunities — Taken & Missed The MLS database has two places — “Public Remarks” and “Agent Remarks” — where listing agents (representing the Seller) can describe the property. Good agents use the Agent Remarks field to supplement and punctuate the home’s key selling points, as described in the Public Remarks. That’s especially the case...Read More
“And the Mechanical’s are Ancient, Too!” I just tripped across this in the Agent Remarks field of a St. Louis Park duplex that’s currently on the market: Sale Subject to Bank Approval of Short Sale. Cash Low and is fully rented on Long-term leases. Owner could occupy though with proper notice. Huge 4 car garage...Read More
Wrong (Measurement) Numbers Who are you going to believe, me or your own lieing eyes? —New Yorker cartoon, showing husband in bed with another woman, to his spouse, standing in the doorway. Before discussing homes where the square footage is dramatically off — I’ll let you guess which direction — two caveats: One. It happens...Read More
Key to Successful Listing: Attending to Basics This blog’s classification on Technorati not under “Real Estate” but “Football” (“Dear Technorati“) has had me thinking in terms of — you guessed it! — football metaphors. Like this one: just as football games are supposedly won “in the trenches,” with good blocking and tackling, so, too, are...Read More
Does it Matter Why They’re Selling? Exquisite home available only due to job transfer. –Generic blurb on MLS Does it matter why someone’s selling their home? Prospective Buyers certainly seem to think so; seasoned Realtors, not so much. Here are three reasons why Realtors place much less emphasis on Seller motivation than the general public....Read More
Who Gets to Exercise “Editorial Control?” “Final cut” in the movie business means who gets final say over the editing process. Directors want it because it assures them creative control; the studios want it because they’re bankrolling the film — and want it to make money. Something similar goes on in residential real estate with...Read More
