Buyers Who Find Sellers Want to know listing agents’ “dirty little marketing secret?” Sometimes, they don’t find Buyers — Buyers find them. With today’s advanced technology, social networking, etc., it’s increasingly common for Buyers’ Agents to broadcast exactly what their Buyers are looking for. They do that at Realtor meetings; on Broker Web sites (Edina...Read More
Short Sales: Hurdles and Consequences Short sales continue to be a huge factor in the Twin Cities housing market. How do I know? I’ve been showing a new client who’s a first-time Buyer properties within 5 miles of South St. Paul the last few weeks, literally from Maplewood to Cottage Grove. Out of perhaps 100...Read More
VOW’s, “Me Media” & the Housing Market Did you know that there are now real estate Web sites where you can rate homes you’ve seen, leave comments — and see what others are saying, too? So-called Virtual Office Websites (“VOW’s”) such as ZipRealty.com combine much of the interactivity of social media like Facebook, MySpace, and...Read More
EdinaRealty.com vs. CBB.com According to Quantcast, EdinaRealty.com attracts about 150,000 unique visitors a month — the most of any Twin Cities broker. By contrast, Edina’s closest competitor, Coldwell Banker Burnet (CBB), attracts about 1/5 that number of visitors to its site each month. Since Edina and CBB are virtually tied for 1st and 2nd place...Read More
“Craig’s List” Rental Scam [Note to readers: the Twin Cities MLS now has a message to Realtors on its home page regarding hijacked listings. Click here for the post discussing it] No, not many people trying to sell the Brooklyn Bridge these days. However, there appear to be at least a few people trying to...Read More
Casing a Home in 10 Minutes Flat (In a Good Way)One of the many, behind-the-scenes things that good Realtors do for their clients is preview. Whereas a showing is when a Realtor views a for-sale home with their client, a preview is when they look without the client along. Schedule permitting, I preview as much...Read More
