Competing Business Models: Referral Fees vs. Advertising (Wanna Guess From Whom??) [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] With artificial intelligence gaining momentum, it was only a matter of...Read More
I’m a big fan of backlit homes, photographed at dusk: few things in real estate marketing are as dramatic. But, the timing can be tricky. In Minnesota in the Summer, it can require meeting the photographer at the house after 9 p.m. — not exactly a convenient time for professionals (or homeowners). Furthermore, the time...Read More
The Unmotivated Unrealistic Buyer, Circa 2017, or, “Waiting for Godot, Home Buyer Version” In a housing market characterized by an ongoing, acute shortage of inventory, it’s an all too familiar lament: frustrated Buyers (and Buyers’ agents) who bemoan that they “just can’t find what they’re looking for.” I’m certainly sympathetic — to a point. However,...Read More
I just heard through the grapevine about a Realtor who was in competition for a listing, and apparently lost out because the Seller objected to a term the agent used. The offending word? “Homework.” Realtor Job Interview (“Consultation?!?”) So, prior to their meeting**, the agent requested that the prospective Seller pull together some key information. The items...Read More
Tenth(!) Straight Year on the List It’s out: the 2017 list of “Super Real Estate Agents.” Jointly compiled by Mpls. St. Paul magazine, Twin Cities Business, and Crescendo Business Services, the annual list identifies the top 5% of the Twin Cities real estate agent population. Their selection process: “First, tens of thousands of home buyers...Read More
Where: 9800 Ford Circle just southwest of 394 and 169. What: 3 Bedroom Rambler (all on one level) with private backyard on a cul-de-sac. How much: $235,000. When: on the market today (Oct. 21); on Broker Tour this Tuesday, Oct. 24 from 11 a.m. to 1 p.m. Who: listed by Ross Kaplan, Edina Realty –...Read More
