Not every client lead is a home run — many, in fact, are duds. Similarly, not every contractor referral from colleagues is a good fit. However, in both cases, there’s only one, appropriate response from the Realtor on the receiving end: a heartfelt “Thank You!” Rationale There are two reasons for that. One. If you...Read More
“There Goes My Realtor!” Admittedly, the intended effect is for clients who see me in and around the neighborhood where I live (by Cedar Lake in Minneapolis) to see my car on the road and say, “There Goes My Realtor!” But, my custom license plate (above) is also a conversation-starter when I’m parked. Like today,...Read More
Retail Investors, Loss Aversion, and The Fear of Missing Out (“FOMO”) Being a good contrarian, let me toss this one out there: skyrocketing stocks may go higher yet from here. In fact, I see two factors fueling further gains, at least in the short run: One. “The Headline Factor” & (some) retail investors’ Fear of...Read More
I’ve certainly heard the insinuation: by shuffling the order they show a series of homes, Realtors can subtly (or not so subtly) “guide” their Buyer’s decision to buy the home they want them to. Specifically, the supposed strategy is to show the most promising property either first or last: the first home “sets the bar” for...Read More
“News You’ll Use?” Or, Useless News? Let’s make one thing clear: unless you’re my doctor calling with test results, there’s NOTHING that “I Need to Know, RIGHT NOW!!” 🙂 Which is why I sure hope the mainstream media cools it when it comes to increasingly ubiquitous ads insistently telling viewers “what they need to [see/do/read]” ....Read More
Staging a home well invariably involves lots of fine-tuning and not a little trial-and-error. So, sofas get moved around, art work get hung (then removed, then re-hung), Oriental rugs get deployed in various locations, etc. Unbeknownst to home Buyers and Sellers, the same process applies to what’s called “virtual staging” ” that is, using software to show...Read More
