Proposed(?) Realtor Publicity Stunt No, as a Twin Cities Realtor, I’m not holding my breath waiting for an email or text from a colleague trumpeting a price reduction — or even a list price — in Bitcoin. As attention-getting as that might be (no doubt, what caused a client to suggest that to me recently)....Read More
The usual pecking order for agent networking at weekly broker meetings — at least in the Twin Cities, typically held on Tuesday mornings, before Broker Tour — is “New Lists,” “Pre-list’s,” “Price reductions,” “Buyer Needs,” and finally, “Rental Needs.” At the height of the Spring market, there could easily be 20-30 properties that Edina Realty...Read More
Football . . . and Politics Everyone — or at least football fans — know that Minneapolis plays host to Super Bowl 52 (“LII”) on February 4 next year. So, what’s “Minnesota Super Bowl #2?” November 6, 2018. That’s when Minnesota elects two U.S. Senators and a governor, in a Midwestern state that Democrats must...Read More
Humor as a (Sales) Strategy “I never lose my temper. I always know where it is.” –Anonymous. What’s an even more strategic tool than anger? (which should really only be used as a last resort, anyways). Humor. In my experience, the sales professionals who wield a terrific sense of humor are invariably the most sophisticated,...Read More
The King Has No Clothes Currency “Bitcoin mania reached new highs as the price of the digital currency jumped about 40% in about 40 hours, surging past the $16,000 mark.” —The Wall Street Journal (Dec. 8, 2017). Why is gold valuable? Mostly, because you can buy things with it, and only (very) secondarily, because you...Read More
Scrambled Headlines? Maybe Not . . . Today’s headlines are scary enough if you don’t have dyslexia. Unfortunately, if you do (my case is very mild), it can make things exponentially worse. Take, for example, the headline in today’s Wall Street Journal: “Alabama Hears Final Pitch” My brain converted that into these variations: “Alabama Fears Final Hitch”...Read More
