Novice Realtors Rush In Where Pro’s Fear to Tread “Never negotiate furniture.” “Never negotiate furniture.” “Never negotiate furniture.” “Never negotiate furniture.” Realtors who don’t know the above rule — or forget it — soon get the opportunity to (re)learn it. That’s because negotiating the sale of personal property, particularly furniture, can be more challenging than...Read More
Explaining the Ghost “For Sale” Sign (Online, at least) Thanks to quirky (at least to me) MLS rules, home photos can’t include broker names or any other marketing information. Usually that’s not a problem, because the Realtor-ordered photos are taken before the “For Sale” sign is installed. Ahh, but when that’s not the case, to...Read More
Addition By Subtraction Just like staging a home’s interior is mostly about subtraction, not addition, improving a home’s curb appeal is usually about paring back. Most common task: cutting back overgrown landscaping that obscures the home’s curb appeal. In this case, removing this Fern Hill duplex’s window awnings (above) was a 2-for-1: 1) it punched...Read More
Consumer Psychology and the Too-Precise Price When you see an oddly-priced “For Sale” home, there are two possible explanations (at least in my experience selling residential real estate): One. Drawing Attention. The way to stand out** from homes listed at $389,900, $399,900, etc. is to price at $398,731 or some such (I haven’t seen a home...Read More
“The More Things Change” Department Once upon a time, when I started selling real estate in 2002, the worksheet that Buyers and Sellers signed at closing was simply known as . . . “the settlement statement” (or just the closing worksheet, to avoid any jargon). Then it became the “HUD-1” (HUD stands for “Housing and...Read More
Greater and Lesser Fools Grizzled investors will tell you that if you feel euphoric after a trade, it wasn’t a good one. You should feel awful and be second-guessing yourself. That’s the sign of a great trade.” –Andy Kessler, “A Stock-Trading Dupe is Born Every Minute”; The Wall Street Journal (2/21/2021). Admittedly, three weeks does seem...Read More