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marketing verbiage

Listing Agent to Prospective Buyers: “You May Want to Skip This House” (Huh?!?)

Hiding Highlighting Potential Dealbreakers OK, so the listing agent (representing the Seller) didn’t tell prospective Buyers that they may want to skip her client’s “For Sale” Edina home. She told Buyers’ agents. Specifically, the listing agent used an MLS section only visible to Realtors, “Agent Remarks,” to highlight a potential deal breaker: If your clients...
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Real Estate Euphemisms — New & Improved

Homes with “Great Personalities” & Other White Lies [Editor’s Note: While I do my best to avoid such euphemisms in my own capacity as a listing agent (representing Sellers), let me offer two (sort of) defenses on behalf of Realtors who are less circumspect: 1) beauty is frequently in the eye of the beholder, i.e.,...
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Home Marketing on MLS: “Beautiful Backyard, 1+ Acre, Butterfly Garden” (“Butterfly Garden?!?”)

Definition, Please OK, so my guess is that the garden in question is growing flowers or vegetables, and the butterflies are merely a nice fringe benefit. But, I like the imagery — and I give the listing agent (Edina Realty’s Pam Bandy) credit for creativity!
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Real Estate Euphemisms – New & Improved

Homes with “Great Personalities” & Other White Lies [Editor’s Note: While I do my best to avoid such euphemisms in my own capacity as a listing agent (representing Sellers), let me offer two (sort of) defenses on behalf of Realtors who are less circumspect:  1) beauty is frequently in the eye of the beholder, i.e.,...
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“Cut to the Chase” Real Estate Marketing

Where:  near Rittenhouse Square in Philadelphia. When:  Labor Day Weekend, 2017. What:  under construction townhome. How much:  no idea. You’ve got to hand it to the listing agent for this Philadelphia townhome:  their sign “made ‘ya look.” While there’s obviously more to real estate sales than that . . . it’s a good start!
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Real Estate Euphemisms — New & Improved

Homes with “Great Personalities” & Other White Lies [Editor’s Note: While I do my best to avoid such euphemisms in my own capacity as a listing agent (representing Sellers), let me offer two (sort of) defenses on behalf of Realtors who are less circumspect:  1) beauty is frequently in the eye of the beholder, i.e.,...
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