Tag

marketing verbiage

“Funny, I Thought Salmon were ‘Ocean-Based'”

“Land Based” Salmon at Whole Foods Maybe someone in Whole Foods’ marketing department has “Sharknado” on their brain. Or, they decided that “farm-raised” somehow has the wrong ring to it. No matter. Calling salmon “land based” (see fine print in photo, right) is just . . . silly. See also, “Bruegger’s ‘Fresh-Poured’ Orange Juice“; “New Acronyms and...
Read More

Ignoring “Agent Remarks” at Your Peril (Literally)

It’s Going to Be Hard to Check the Basement Mechanical’s “Bring a flashlight, property has no power/lights. Use extreme caution when showing inside as property has been gutted and stairs are open. –Excerpt, MLS “Agent Remarks” Laymen may not realize it, but there are TWO types of “Remarks” on MLS:  those intended only for other...
Read More

“Attention Rehabbers: Not For the Timid!”

Getting the Warts Out of the Way, aka Setting Buyer Expectations Appropriately “ATTN REHABBERS: THIS NEEDS WORK; NOT FOR THE TIMID. SOLD IN “AS IS” CONDITION.” –excerpt, MLS Listing for 4-plex in Minneapolis’ Wedge neighborhood You can certainly overdo it, but I actually endorse what this listing agent is up to:  namely, announcing (literally in...
Read More

Define, "Everything"

“This Home Has Everything” — Really? The pitch for the Broker Open (earlier this week) was certainly alluring: ‘Beautiful Cape Cod, Absolute Move-in Condition; this home has everything!’ In fact, the home did have a long list of nice features, updates, etc. But “everything?” Not unless you consider a one-car garage — disclosed a little...
Read More
1 2

Archives