The Art of Comp Selection One of the trickier home features to account for in a Comparative Market Analysis (“CMA”) is a busy street. For a family with little kids, a busy street may very well be a deal breaker ” in which case the discount is theoretically infinite. At the other extreme, an investor looking...Read More
Why Homeowners Let the Competition Look (or Should) Wait a second! Don’t Buyers’ agents represent Buyers at a preview? (in contrast to a showing, a preview is when just the Realtor views the home). And exactly how does an agent represent the Seller of the home they’re previewing ” don’t they already have an agent? (called “the listing...Read More
MLS Agent Remarks: “Listing Agent Must be Present for All Showings” Most listing agents ” myself included ” are usually not thrilled when a home-selling client insists that you be there for all first showings. For one thing, it’s an imposition on your time; for another, prospective Buyers and their agents can view it as...Read More
The Gold Standard for Staging Advice “Nice listing . . . congrats.” —Uttered by exiting Buyers’ agents at a broker open; when the listing agent knows the price is right and the home is likely to sell quickly. See, “Realtor Compliments.“ The equivalent for a staging job well done is when the client appreciatively remarks...Read More
Recognize This House Today? Me, Neither When the listing agent (OK, me) wrote the marketing verbiage above a year ago, I was contemplating a standard overhaul. You know, gutting the dated Owner’s Suite upstairs, opening up the almost 400 square foot space, and putting in a new, larger Master Bath. So much for my crystal ball....Read More
How Many Real Estate Marketing Errors Can You Spot? To my eye, the listing agent marketing a certain Fern Hill Rambler now commits not one but two mistakes trying to push Buyers’ “Fear of Missing Out” button: One. In an ongoing Seller’s market with too little inventory, it’s certainly plausible that any new-to-market listing will...Read More
