New Way to Get ClientsHome Sellers pick their listing agents a variety of ways: who their friends and neighbors used; who they trust and feel comfortable with (rapport); who they think will ultimately get them the most money, the fastest. Under that last category would certainly fall, “the Realtor who knows the most prospective Buyers...Read More
Foreclosure Showing InstructionsMost showing instructions — what Realtors need to know to open up and then lock a home they’re showing to clients — are pretty banal: turn off lights, leave card, remove shoes, etc. Occasionally, you’ll get a twist like “don’t let Fluffy (invariably, a 120 lb. Rottweiler) out, or directions on how to...Read More
Attending to Listings There are Realtors who’ll take a listing no matter how far afield is. I’m not one of them. Like Woody Allen’s line about 90% of life just being about showing up, a good chunk of doing a good job as a listing agent (representing Sellers) is simply being attentive. And it’s a...Read More
Buyer’s Market Phenomenon: More “Dual Agency” Deals? I don’t have any hard data, but at least anecdotally, it seems like the number of homes being sold by the listing agent — that is, they represent the Buyer as well as the Seller — is on the rise. (One of the quirks of real estate is...Read More
Knowing When to “Take a Pitch” [Editor’s Note: sorry, couldn’t resist the baseball metaphor, after last night’s dramatic Twins game!] Just as homeowners must weigh myriad considerations when deciding which agent to list with, listing agents must weigh a host of factors when deciding whether to take a listing. Yes, that’s right: Realtors turn down...Read More
Meticulous Prep + Market Exposure = Full Price The corollary to “Overpriced? How to Tell,” is that it is impossible for a good Realtor to underprice. Why? Because good Realtors make sure that the homes they list are in optimal condition before they hit the market, then benefit from a tsunami of marketing exposure before,...Read More
