Too Much of a Good Thing? Imagine Tweets suddenly going from 140 characters and spaces to . . . more than triple that. That’s sort of what happened on MLS last week. Since at least . . . uhh, forever, the amount of space allocated to “Agent” and “Public Remarks” was 155 characters. Now? Five hundred....Read More
Realtor Freudian Slips “All-new appliances, new carpeting, fresh pain.” –Public remarks, MLS I say it with sympathy, not Schadenfreude — both for the homeowner as well as their (listing) agent. Because it’s a bummer to have a house sit on the market, unsold — plus often, a financial hardship. When that’s the case, though, and...Read More
Why Homeowners Let the Competition Look (or Should) Wait a second: Don’t Buyers’ agents represent Buyers at a preview? (in contrast to a showing, a preview is when just the Realtor views the home). And exactly how does an agent represent the Seller of the home they’re previewing — don’t they already have an agent? (called “the listing...Read More
“Nice Try” Department I give the listing agent (representing the Seller) credit for trying: the line (above) certainly sounds like a compliment. And it may even have been true, once upon a time. But, best guesses are: a) the home was built a long time ago; and b) it’s hardly beautiful now (there were no pictures accompanying...Read More
Market Exposure > Days on Market; When 1 Week on the Market ≠1 Week on the Market I’m a big fan of aggressive, pre-list marketing. One of the easiest (and cheapest!) methods, especially for a home in a high-profile, high-demand location: install the “For Sale” sign early, and attach a “Coming Soon” rider (note:...Read More
“You’ll Love the Office . . Exercise Room . . . Spare Bedroom . . . Bonus Room!” I just showed clients an Edina home with what looked to be an Amusement Room. A very underwhelming Amusement Room. The room was hard to access (down a half flight of steps at the end of a hall); had a vaulted ceiling...Read More
