Home Services of America

Ross Kaplan Pledge: “If I’m Not the Best Realtor to Help You Buy or Sell Your Home . . . I’ll Find the Realtor Who Is — Anywhere in the U.S.”

Local Expert, National Connections I don’t sell homes in Washington D.C., Manhattan, Chicago, or Tucson, Arizona. But, I’ve helped clients buy and sell properties in all those places. How? By tapping into Edina Realty’s national relocation network, to find agents who specialize in those areas. “Jack (Jill?) of All Trades = Master of None” Closer...
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Why the “Berkshire” Brand is 2nd Banana in the Twin Cities

Not Changing Horses Brands in Midstream [Editor’s Note:  The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.] Looking for awnings and billboards in the Twin Cities plastered with the name “Berkshire?” You’re not likely to find them. “Is That Spelled I-D-I-N-A-H?”...
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“Realty Alliance Sales Award”

Top 1% of North America Realtors I confess:  I regard (at least some) sales awards the way I do compliments:  you wonder what the ulterior motive is. In the case of sales honors, they’re often quickly followed by a solicitation to market said award, either by licensing it, advertising it*, or sometimes literally just framing...
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"Look, Ma, No Hands!"

Just Another Day at the (Virtual) Office Based on market time, showing feedback, etc., I advised my client that a price reduction on her home was in order, and she agreed. So I got her the necessary paperwork, she signed it, and I forwarded it (via my front desk) to MLS for them to input....
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