Not Changing Horses Brands in Midstream

[Editor’s Note:  The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.]

Looking for awnings and billboards in the Twin Cities plastered with the name “Berkshire?”

You’re not likely to find them.

“Is That Spelled I-D-I-N-A-H?”

That’s because the Twin Cities is the home market of Berkshire subsidiary Edina Realty.

Prospective home buyers and sellers in places like Denver or Atlanta may not know what (or where) “Edina” is, but locally they sure do.

Outside the Twin Cities, Berkshire Hathaway is creating a new, national brand under the “Berkshire” banner, and folding local acquisitions under that name.

P.S.:  I snapped the photo of the awning (above) in Evanston, IL, where I was visiting relatives over the July 4 weekend.  Berkshire was one of the sponsors of that town’s (very entertaining) 4th of July parade.

See also:  “Edina Realty (Great) Grandparent Company Honored.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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