Lots of Branches on Edina Realty’s (Corporate) Family Tree [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.] “Membership has its privileges.” –American Express ad campaign Along with rolling out a new, national real estate brand (“Berkshire”), Edina Realty’s...Read More
Not Changing Horses Brands in Midstream [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.] Looking for awnings and billboards in the Twin Cities plastered with the name “Berkshire?” You’re not likely to find them. “Is That Spelled I-D-I-N-A-H?”...Read More
