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home seller motivation

Gauging Home Sellers’ Motivation: Four Categories

“So, Why Are You Selling . . . ??” Realtors who aren’t skilled at determining prospective clients’ motivation . . . usually aren’t Realtors for long (in fact, something like 90% of all new agents don’t make it to year #3). So, how do good Realtors determine Seller motivation? A good starting point is asking them...
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$64,000 Question for Sellers

From Dozens of Questions . . . to Just One After all the market analysis, Comp’s, showing feedback, etc., once a Buyer shows up with an offer, there’s really just one question Sellers (and their Realtors) have to contemplate. Namely:  ‘Is this offer the best (or close to it) that I can expect to get...
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(The Problem with) Blind Solicitations

“Would You Consider Renting?” Through the years, I have in rare instances sent a blind mailing on behalf of a client who had seemed to exhaust all other possibilities. Typically, they were interested in either a very specific style of home, a very specific neigborhood — or both. And were under a time deadline. Junk...
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Sellers’ Motivation: Is it Relevant?

Does it Matter Why They’re Selling? Exquisite home available only due to job transfer. –Generic blurb on MLS Does it matter why someone’s selling their home? Prospective Buyers certainly seem to think so; seasoned Realtors, not so much. Here are three reasons why Realtors place much less emphasis on Seller motivation than the general public....
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Divining Sellers’ Motivation

Home for Sale — Batteries (& Owner) Not IncludedProspective home Buyers seem to attach a lot of significance to Sellers’ motivation (financial distress? Job transfer? Divorce? etc.). Realtors, not so much. For one thing, the three pieces of information a good Realtor is never going to tell you — at least not without authorization —...
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