“Would You Consider Renting?”

Through the years, I have in rare instances sent a blind mailing on behalf of a client who had seemed to exhaust all other possibilities.

Typically, they were interested in either a very specific style of home, a very specific neigborhood — or both.

And were under a time deadline.

Junk Mail

While such letters invariably do elicit some bites, the problem is motivation: if you ask someone who wasn’t contemplating selling or renting whether they’d consider selling or renting, they have a funny way of coming up with a price that’s WAY above market.

Or — after prolonged, time-consuming negotiations — back out.

Bottom line?

The best way to be sure someone’s home is really on the market — either for sale or rental — is that . . . it’s already on the market (on MLS, Craig’s List, “For Sale” and/or “For Rent” signs in front, etc.).
About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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