Explaining the Ghost “For Sale” Sign (Online, at least) Thanks to quirky (at least to me) MLS rules, home photos can’t include broker names or any other marketing information. Usually that’s not a problem, because the Realtor-ordered photos are taken before the “For Sale” sign is installed. Ahh, but when that’s not the case, to...Read More
Undermining Seller Credibility Either the Kitchen in the photo above has a walk-in, commercial-sized freezer. Or, something’s not quite right about the photo dimensions. Based on the other Kitchen photos accompanying the listing, the answer is option #2. Never Just One Cockroach So, what is the other reason not to use a wide-angle lens or...Read More
Explaining the Ghost “For Sale” Sign Thanks to quirky (at least to me) MLS rules, home photos can’t include broker names or any other marketing information. Usually that’s not a problem, because the Realtor-ordered photos are taken before the “For Sale” sign is installed. Ahh, but when that’s not the case, to avoid an MLS...Read More
Broken Clocks & Out-of-Season MLS Photos* Quick! Test your knowledge of residential real estate and guess how big the Minnetonka home pictured above is: A. 1,200 finished square feet (“FSF”); B. 1,656 FSF; C. 2,370 FSF; D. 5,849 FSF.** Answer: “D.” (believe it or not, at least according to MLS). When the curb appeal is...Read More
Undermining Seller Credibility Either the Kitchen in the photo above has a walk-in, commercial-sized freezer. Or, something’s not quite right about the photo dimensions. Based on the other Kitchen photos accompanying the listing, the answer is option #2. Never Just One Cockroach What is the other reason not to use a wide-angle lens or otherwise...Read More
Lake Harriet Stunner Buying a gallon of milk isn’t an emotional experience (unless, perhaps, you shop at Whole Foods). Buying a home is. I can’t think of anything more emotional (or dramatic) than a beautiful home photographed at dusk, like the one above just off Minneapolis’ Lake Harriet. I’m showing it to clients later today...Read More
