Undermining Seller Credibility

Either the Kitchen in the photo above has a walk-in, commercial-sized freezer.

Or, something’s not quite right about the photo dimensions.

Based on the other Kitchen photos accompanying the listing, the answer is option #2.

Never Just One Cockroach

What is the other reason not to use a wide-angle lens or otherwise exaggerate room features?

It undermines the owner’s credibility on other matters, like the Seller’s Disclosure or the home’s finished square feet — not to mention the veracity of the other photos.

As I tell clients, there’s seldom just one cockroach . . .

P.S.  Too-flattering photos also guarantee that Buyers will be disappointed when they see the home in person.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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