Sure, sure, accomplished Realtors need to be good at staging, marketing, contracts, negotiating, and several other tasks. But, none of those matter unless they’re first hired. Which is why practically all veteran agents excel at making a (very) positive impression during their listing presentation (also known as a Realtor job interview). The key? (at least...Read More
“On Market January 27 February 3!” When the turnout at a home on Broker Tour (the weekly open house circuit for Realtors each Tuesday) is disappointing . . . it’s appropriate to schedule a “do-over.” See, “Broker Tour ‘Encores.'” However, in my experience the “makeup” open house seldom attracts a big crowd, either, even if...Read More
Online Real Estate Listings: What Do Buyers Look At? “First impressions matter when it comes to dating, job interviews, and online real estate listings.” –Bryan Thomas, Wall Street Journal video (3/21/13) According to WSJ reporter Sanette Tanaka, here’s what people looking at online real estate listings focus on: Photos: 60% Property Description: 20%...Read More
