“On Market January 27 February 3!”

When the turnout at a home on Broker Tour (the weekly open house circuit for Realtors each Tuesday) is disappointing . . . it’s appropriate to schedule a “do-over.”  See, “Broker Tour ‘Encores.'”

postponedHowever, in my experience the “makeup” open house seldom attracts a big crowd, either, even if the reason for the initial low turnout was due to the calendar (pre or post-holiday), bad weather, etc.

So, with local temp’s so frigid that the public schools are (again) closed, my client and I agreed that the smartest course of action was to delay coming on the market one week.

That would be right after the Super Bowl — otherwise known to Minnesota Realtors as “the official beginning of the Spring housing market” (never mind the thermometer).

Based on the (lack of) activity I’m seeing on MLS at the moment, I’m guessing lots of other Sellers are making the same call.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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