Tag

expire listing

How to Find *Multiple Buyers For Any Listed Home (*or so some agents promise)

$64k Question:  Where Were All Those Buyers Before?? Want to know how to attract one, three or even more Buyers for any listed home? (and I mean, any listed home). Follow these two easy steps:  1) cancel the listing; and 2) wait for the phone to ring. Within hours (minutes?), at least a couple of...
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New Year . . . New Realtor??

“Out With the Old, In With the New” To laymen, December 31 is known as New Year’s Eve. To Realtors, December 31 represents . . . the biggest day of the year for listing contract expirations, by far (you’d guess June 30 is a distant second). What does that mean? Incumbent Realtors who aren’t discussing...
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Back on the Market — at a Higher Price?!?

Sellers Who Are Still Too Far Ahead of the Market With something like 2,000 Twin Cities homes temporarily off the market over the holidays, it’s a good bet that 1,500 or so homes will come back on the market the next few weeks. Or are already back on the market. Of those re-listed homes, how...
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Getting a 2nd Chance to Make a 1st Impression

How Long After the Holidays to Re-List? With the holidays now past, many would-be home sellers whose properties have been off the market since Thanksgiving (or thereabouts) are asking their Realtors whether it’s time to go back on. The case for doing it this week:  it’s easier to stand out from the crowd during an otherwise slow...
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Expired Listings & Realtor Marketing

Straightforward and Stealth Pitches Want to hear from a Realtor?  Or more likely, lots of ’em? Let your listing expire, and just wait. I don’t make a practice of trolling expired listings for business, but lots of other Realtors — especially newer, less established ones — do. Would-Be Seller Beware The pitch can be straightforward...
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Broken Clocks and 2009(!) Listings

Now, THAT’S Patience Just as broken clocks are accurate twice a day, an overpriced home that sits on the market long enough is likely — eventually — to be overtaken by the next market “up cycle” and once again be well-priced. So, I’m aware of a handful of active listings scattered through the Twin Cities...
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