How Long After the Holidays to Re-List?

With the holidays now past, many would-be home sellers whose properties have been off the market since Thanksgiving (or thereabouts) are asking their Realtors whether it’s christmas treetime to go back on.

The case for doing it this week:  it’s easier to stand out from the crowd during an otherwise slow week.

The case for doing it next:  the market’s busier, and more people are paying attention. 

Either way, it’s a VERY good idea to return to the market with updated (vs. summertime) photos — something a distinct minority seem to be doing, based on my unscientific sampling (note:  last year’s dearth of snow locally made it easier to get away with old photos).

MLS Statistics

According to MLS, some 1,297 properties are currently TNAS, or “Temporarily Not Available for Showing.”

That’s only about 8% of the total homes for sale in the Twin Cities.

However, my best guess is that that understates the true number of home taken off the market for the holidays.

The explanation?

Lots of listings that are cancelled or expire in December are destined to come back on the market after January 1.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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