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Edina Realty

2018 “Super Real Estate Agent” Nominees Announced

Top Twin Cities Realtors Identified Mpls. St. Paul Magazine and Twin Cities Business just notified local agents who’ve been nominated for their 2018 “Super Real Estate Agent” award. I’m delighted to report that I’m on the list ” for the 11th year in row! According to the two magazines, “more than 12,000 recent homebuyers, along with...
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Edina Realty’s Parent Co. Gets Nice Plug in Warren Buffett’s 2017 Letter to Shareholders

3% (Market Share) Down, 97% to Go [Editor’s Note:  The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Home Services, which is owned by Berkshire.] HomeServices, Edina Realty’s parent company, rates a positively fulsome...
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“When Being Close Counts”: Horseshoes, Slow Dancing, and — Occasionally — Multiple Offers

Deal Insurance for Home Sellers, or, “The Art of the Backup Offer” [Editor’s Note:  one of the perks — and pleasures — of working for a Berkshire Hathaway affiliate like Edina Realty is having office privileges in hundreds of locations around the U.S.  Like in Scottsdale, AZ, where I recently visited.  The post below was...
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Picking a Sunday Open House Time

What’s better than a 2:30 p.m. to 4:30 p.m. Sunday open house? Two of them! Which is why Edina Realty colleague Kathy Dick and I are holding our nearby listings at 2717 Huntington and 2725 France, respectively, open this Sunday from 2:30 p.m. to 4:30 p.m. (both homes are close to Minneapolis’ Cedar Lake). The time is...
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New Phishing Scam: Voicemail-as-Word Document

At least a few Edina Realty agents (myself included) were treated — if that’s the word — to a new phishing scam this morning:  an email with an attachment labeled “voice message,” from an outfit named “socialmsp.com.” The tip-off that something was amiss? The attachment was a “Word” document, not the usual audio file. After...
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“Buyer Need” Bullseye? Not Quite . . .

“Check,” “Check,” “Check” . . . $%!&#! Scarcely 24 hours after pre-list networking my upcoming Plymouth listing (on Edina Realty’s proprietary “Network One”), I got a “hit” from a Buyer’s agent. Scanning the form summarizing the Buyer’s criteria, I quickly saw why:  their preferred area, price range, home size and style all closely matched my client’s home. So...
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