When Subjectivity Isn’t Just Superficial If the Comp’s aren’t convincing enough, Realtor “Jane Doe” will take Sellers on tours of comparable properties. “They can see this other house is in much better condition, and it’s priced $20,000 less than theirs. It’s eye-opening.” –Spokane agent, sharing her strategy for working with unrealistic Sellers in “Setting Them Straight”; Realtor Magazine. ...Read More
Different Homes, Different Buyers It may seem counter-intuitive, but just because two “For Sale” homes share the same block and are listed for the same price, doesn’t necessarily mean they’re direct competitors. In fact, I can think of at least two scenarios where there’s virtually no overlap in the pool of prospective Buyers considering both...Read More
Which “Hat” is the Other Agent Wearing? Well before a home comes on the market these days, good listing agents (representing the Seller) “prime the pump” with an aggressive, pre-list marketing campaign. That includes using the new “Coming Soon” status on MLS; exposing the home on Edina Realty’s agents-only “Network One” (note: be sure to...Read More
It may seem counter-intuitive, but just because two “For Sale” homes share the same block, are listed for the same price, and are the same size (have the same finished square feet), doesn’t necessarily mean they’re direct competitors. In fact, I can think of two scenarios where there’s virtually no overlap in the pool of...Read More
When Subjectivity Isn’t Just Superficial “If the Comp’s aren’t convincing enough, Realtor “Jane Doe” will take Sellers on tours of comparable properties. “They can see this other house is in much better condition, and it’s priced $20,000 less than theirs. It’s eye-opening.” –Spokane agent, sharing her strategy for working with unrealistic Sellers in “Setting Them Straight”; Realtor Magazine...Read More
