Tag

competing home
Mirror

Taking Would-Be Sellers on a Tour of Competing Homes? Bad Idea

When Subjectivity Isn’t Just Superficial If the Comp’s aren’t convincing enough, Realtor “Jane Doe” will take Sellers on tours of comparable properties. “They can see this other house is in much better condition, and it’s priced $20,000 less than theirs. It’s eye-opening.” –Spokane agent, sharing her strategy for working with unrealistic Sellers in “Setting Them Straight”; Realtor Magazine. ...
Read More

Same Block, Same Price. But, Are They Competitors??

Different Homes, Different Buyers It may seem counter-intuitive, but just because two “For Sale” homes share the same block and are listed for the same price, doesn’t necessarily mean they’re direct competitors. In fact, I can think of at least two scenarios where there’s virtually no overlap in the pool of prospective Buyers considering both...
Read More

The OTHER Kind of Pre-List Interest (Hint: They’re Not Representing Buyers)

Which “Hat” is the Other Agent Wearing? Well before a home comes on the market these days, good listing agents (representing the Seller) “prime the pump” with an aggressive, pre-list marketing campaign. That includes using the new “Coming Soon” status on MLS; exposing the home on Edina Realty’s agents-only “Network One” (note: be sure to...
Read More

Same Block, Same Price, Same Size. But, Are They Competitors??

It may seem counter-intuitive, but just because two “For Sale” homes share the same block, are listed for the same price, and are the same size (have the same finished square feet), doesn’t necessarily mean they’re direct competitors. In fact, I can think of two scenarios where there’s virtually no overlap in the pool of...
Read More

Taking Would-Be Sellers on a Tour of Competing Homes? Bad Idea

When Subjectivity Isn’t Just Superficial “If the Comp’s aren’t convincing enough, Realtor “Jane Doe” will take Sellers on tours of comparable properties.  “They can see this other house is in much better condition, and it’s priced $20,000 less than theirs.  It’s eye-opening.” –Spokane agent, sharing her strategy for working with unrealistic Sellers in “Setting Them Straight”; Realtor Magazine...
Read More

Archives