When Hovering is a Good Thing 90% of life is just showing up. –Woody Allen “Helicopter parent?” Not so good. “Helicopter Realtor?” The best kind. So, what does a “helicopter Realtor” do? Umm, well, they . . . hover. Not just during the initial stage(s) of the listing, when the marketing is coming together, but at key,...Read More
Padded List Prices What do you do if you’re a Seller in a Buyer’s market who’s worried about lowball offers? At least a few succumb to the temptation to pad their asking (“list”) price. Their logic? The higher their initial price, “the more room they have to negotiate.” Flawed Logic Well, yes. But that presumes...Read More
“The Goldilocks Approach” Anyone who’s done a Web search — which means everyone — knows the problem: type in an overly broad search, and it returns a zillion hits. However, type in an overly narrow or restrictive search, and it returns zero hits. A home’s list price works the same way, albeit in reverse. Too...Read More
Maybe, But Not Because the Listing Agent Says So Stock market investors are accustomed to analysts who discuss a company’s prospects, and recount a long list of negative or at least worrisome issues. But then they slap a “Buy” rating on the stock, anyways, because they believe “the bad news is already priced in” —...Read More
Yellow Flag: ‘Pending’ Back to ‘Active.’ Fools rush in where angels fear to tread. –Alexander Pope To get their arms around a listing, especially when they have a Buyer in the wings, veteran agents like to poke through the home’s MLS history. How long has the home been on the market? How many price reductions...Read More
Four Ways to Tell In the history of mankind, no first-time Mother has ever under-dressed their newborn in the winter. –Manhattan Pediatrician So which pediatrician uttered the above line? Mine (and my wife’s). What prompted that comment were the 3 layers of clothing my wife had already put on our newborn son (this was 11...Read More
