When Hovering is a Good Thing

90% of life is just showing up.

–Woody Allen

“Helicopter parent?”

Not so good.

“Helicopter Realtor?”

The best kind.

So, what does a “helicopter Realtor” do?

Umm, well, they . . . hover.

Not just during the initial stage(s) of the listing, when the marketing is coming together, but at key, later points like the lender’s appraisal.

The Myriad Advantages of “Being There”*

Here are some examples — from just this week — where my presence served my client’s interests:

–Met my photographer at my client’s townhome:  I not only pointed out the most important features (and angles) to emphasize, but viewed (and signed off on) the final shots on my photographer’s view screen.

–Met my (Buyer) client and his inspector at the property, to see firsthand the inspection issue(s) — and better negotiate their resolution with the Seller and Listing Agent.

–Checked out two, new “Active” listings within a few blocks of my client’s upcoming Southwest Minneapolis listing, to make sure their agreed-upon list price was still appropriate.

–Met the Buyer’s appraiser at my client’s home, to walk the appraiser through the Comp’s and validate the home’s sales price.

Are there Realtors who skip some (or all) of the above steps?


But you’d expect that their clients would pay more — or net less — as a result (see also, “Realtor Job Description“).  

*The title of one of Jerzy Kosinski’s best books, featuring title character Chauncy Gardiner (aka “Chance the Gardener”).

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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