Showing Directions asMarketing Strategy One of the most famous lines in sales is “always be closing” (“ABC”). Less well-known — but equally important — is “always be marketing.” I was reminded of that yesterday when I was showing homes to Buyers yesterday in the West suburbs. “Out of Bounds” Showing Directions Prior to meeting clients...Read More
Adding (Feedback) Insult to Injury [Editor’s Note: thanks to fellow City Lakes agent Sheri Fine for serving as a sounding board on this post.] Is a vacant home “poorly staged?” Judging by how most Buyer’s agents complete showing feedback forms, the answer would be “yes.” But they’re wrong. In fact, a vacant home isn’t staged...Read More
