Realtor vs. Non-Realtor Definitions To a non-Realtor, the idiom, “I’m not buying it” roughly translates to, “I don’t believe your [obviously bogus] explanation.” To Realtors, however, the phrase means something much more literal. Namely — at least when uttered by a Buyer’s agent — “I’m not buying it” translates as, “I’m not buying the home . ....Read More
The Too-Zealous Realtor Don’t squeaky wheels get the grease? And in a hyper-competitive multiple offer situation, isn’t an aggressive agent an asset? (nice alliteration, huh?) Yes . . . to a point. Beyond that point, hyper-aggressive behavior on the part of a Buyer’s agent can become a negative to the Seller (and their agent). Cause...Read More
Marketing Practice > Theory At first blush, it seemed like a terrific idea: use the back of your (Realtor’s) business card to showcase an individual listing. My second thought: why didn’t I think of that?? But, on reflecting a little more, I realized why the business card of the Buyer’s agent who showed my listing...Read More
“It’s Not My Problem (Really)” — Realtor Edition What’s the difference between a “newbie” Buyer’s agent and a veteran? It’s a long list, but here’s one example: Newbie agent: When the front door knob comes off in their hands during a showing, the newbie agent is convinced that they broke it, and feels terrible. After...Read More
Dangers of Dual Agency: Representing the Seller, and Angling to Represent the Buyer, Too [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.] I just went through a “For Sale” home on high-profile France Avenue near Minneapolis’ Cedar Lake,...Read More
“That About Covers It” Department The line, “owner occupant and investor offers welcome” sounds plausible enough. Then I stopped to think: is there another kind of Buyer?? Short answer: not that I’m aware of. I suppose “2nd home” or “vacation home” Buyer, if the property had been a lake cabin. But in this case the...Read More
