Are Two “For Sale” Signs Better Than One? Not if the Home is Overpriced What do you do if the home you have listed on a busy street isn’t selling (because it’s overpriced), and the owner won’t agree to a price reduction? (note: it’s not my listing). In the case of a Cape Cod currently...Read More
“Forget about being on [street name], this lovely family home lives out back!” –excerpt, MLS listing How do you market a home on a busy street? Certainly, one tack is to ignore it. The other? Address it head-on, then defuse it by adding some softening context (example above). Of course, the part about the home “living...Read More
