3% (Market Share) Down, 97% to Go [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Home Services, which is owned by Berkshire.] HomeServices, Edina Realty’s parent company, rates a positively fulsome...Read More
How Good a Month Will April, 2016 Be? How do you make your Office Manager happy? Turn in a couple nice sales in a month. How do you make them very happy? Turn in a couple nice sales at the end of the month, when all the offices are scrambling to meet (and ideally exceed) their...Read More
“It’s Not My Problem (Really)” — Realtor Edition What’s the difference between a “newbie” Buyer’s agent and a veteran? It’s a long list, but here’s one example: Newbie agent: When the front door knob comes off in their hands during a showing, the newbie agent is convinced that they broke it, and feels terrible. After...Read More
Giving Agents a Green Light to Go to Bat for Their Clients “No man can serve two masters.” –New Testament [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.] Unlike, say, many financial advisors, Realtors owe their clients a...Read More
Herding Cats (er, Realtors) Amongst the dozens of thankless tasks assigned to Office Administrators (“OA’s”) — the folks in charge of the day-to-day affairs at the big brokers’ real estate offices (think, Edina Realty and Coldwell Banker Burnet) — is making sure that all the Realtors timely complete and turn in their continuing education requirements....Read More
“Bonus Round” Near Agent’s Fiscal Year-End With the blitzkreig of ads screaming “Deals! Deals! Deals!,” it’s easy to forget that the “black” in “Black Friday” originally referred to retailers’ bottom line, not consumers’. So, at least according to one popular explanation, “Black Friday” was when notoriously low-margin retailers became profitable — “went into the black”...Read More
