Edina Realty Takes on the Third Party Aggregators, Cont. If you’re joining the action “already in progress,” as it were, here’s what you missed:  Edina Realty announced 10 days ago that it was pulling its listings from third-party aggregators such as Trulia. Then all Hell broke loose. See, “Edina Realty Steals a Page From Southwest Airlines, the...Read More

“Put it on my Marketing Account — Not” It’s not just borrowers getting pinched by tightening lending standards — Realtors are, too. For years, Edina Realty and other brokers have basically extended credit to their Realtors through company marketing accounts. Print ads, mailings, Web site and technology fees — all the day-to-day expenses Realtors typically...Read More