Who’s That Woman on the Cell Phone in Front of the Broker Open? I noticed the woman on the cell phone in front of the broker open as I was looking for a parking space. Hmm, I thought — must be a hot new listing if the agent is on the phone to a client...Read More
Open Houses Galore Clients often ask if a particular Sunday is a good time to hold an open. I don’t forecast home prices or interest rates, but I’m going to go on record with this prediction: today, April 11, will be the busiest day of the year for open houses (the “retail” kind; broker opens...Read More
“I’ll Just Have the Sub, Thanks!” Maybe it’s just because I missed lunch and my stomach is growling, but I couldn’t help notice this (very) tantalizing hook to attend a Broker Open house tomorrow (see below). Which, of course, was the whole point (getting a jump start on April 1?): Lunch will be served: Buttercup...Read More
Define, “On Tour” Readers will recall my post last Tuesday lamenting (kind of) the dwindling number of free lunches at Broker open houses (“No More Free Lunch — Really“). As I noted then, Tuesday tour is when Realtors view, often by “caravan,” all the new listings on the market. By convention, the time window is...Read More
It’s not exactly true that “there’s no free lunch”; if you’re a Realtor, you could almost always count on at least a few homes on the Tuesday Broker tour having some sort of spread. Well, not today, and very little lately, generally — not even at upper bracket properties where putting out a lunch is...Read More
Spam and All Its Clones (Online and Off) My door’s always open, Jones . . . so be careful you don’t walk in by mistake. –Cartoon showing a CEO sitting at his desk, addressing the janitor in the hall As someone who works in sales, it’s always amazing to me how many people violate the...Read More
