Soliciting Customer Feedback From the Math-Challenged Of course, the email solicitation didn’t say the airline would pay customers $1.50 to complete its survey. Instead, it offered “250 bonus miles.” But, do the math — I did — and that comes to a rather measly $1.50 (that’s what you get when you divide $300 by 50,000 points, then multiply by...Read More
3,000 Bonus Points vs. $60 Quick! Which sounds more valuable? Sixty dollars, or 3,000 bonus points? If you guessed the latter, you’d have lots of company — and be flat wrong (at least, according to the terms of a year-end credit card promotion I just received). Conversion Confusion Assuming 15,000 points converts into a $300...Read More
Incentives for Buyers’ Agents “Agents – Complete this feedback in total and Earn Points Towards a Vacation Travel Incentive.” –Showing Feedback Form Savvy shoppers can get miles (points) when they shop, fly, fill their gas tank, etc. So, why not offer Buyers’ agents an incentive to fill out showing feedback forms? Great idea! Missing from...Read More
