Tag

Baby Boomer

Baby Boomer Role Reversal

Realtor to Clients:  “Is There Anyone Else You’d Like to Be Involved in the Process?” When Baby Boomers are in their 50’s and their kids are in their 20’s, it’s the kids relying on their parents’ advice (and often, financial help) when it comes to making housing decisions. Fifteen years later? It’s now the parents...
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Term of the Day: “Life Cycle Build”

Target Market:  Baby Boomers Who Want to Age in Place The term “life cycle build” is new, but the concept isn’t:  a new construction home that’s versatile enough to accommodate the (invariably Baby Boomer) owner’s various life stages. Typical features include: —Two owner’s suites, one on the main floor and the second on the upper...
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“Townhome Alternative,” Deciphered

“Three Bedrooms NOT on One Level” Every once in awhile, you see a single family home being touted by the listing agent as a “townhome alternative.” What do they mean? Features At least to this Twin Cities Realtor, it’s shorthand for a detached home with many of the following attributes: –Around 2,000 to 2,500 square...
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Hiring “the Kids’ Realtor”: Marketing to Millennials to Reach Baby Boomers

(Adult) Kids Who Recommend Their Realtor to Their Parents As Millennials become more active in the housing market (yay!), their Realtors (myself included) are enjoying a fringe benefit:  a leg up marketing to their Baby Boomer parents. I see two reasons why “the kids’ Realtor” has the inside track landing their parents’ business — often,...
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Relocating the Laundry (Usually, Up)

The Reason to Put the Laundry (Back) in the Basement I just met a client’s plumber, who quoted the cost to move a basement laundry to the first floor in a “For Sale” home my client is considering. According to the plumber, that’s the direction of the move 90% of the time. The other 10%?...
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Ramblers/Ranches: 1-Level Living, Yes, But . . .

Pros and Cons For Downsizing Baby Boomers Surprise, surprise, that stalwart of the ’50’s — the one-story rambler (known as a “ranch” on the coasts) — is making a comeback. They can be especially appealing to downsizing Baby Boomers, who are looking for one-level living, in a smaller home, with the privacy and backyard that go with a detached, single-family...
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