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insider buying

Great Realtors and Hockey Players Think Alike

Channeling Wayne Gretzky, or “Zen & the Art of Real Estate Sales” It’s hardly a coincidence that just-named Minnesota Realtor of the Year (and Edina Realty City Lakes colleague) Budd Batterson espouses a philosophy remarkably like that of former hockey great Wayne Gretzky. See if you recognize the similarity between the following: “I skate to...
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Overselling “Oversold”

Is That Like “Underbought?” Saying the stock market is rallying today because it was “oversold” is like saying it went down yesterday because there were more “Sell” than “Buy” orders. In other words, it tells you nothing. To be sure, violent moves like those that have occurred the past two weeks often overshoot; the ensuing...
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Open for Business . . . Aug. 4!

“The More Things Change . . . “ Growing up in St. Louis Park’s Fern Hill neighborhood in the early ’70’s, one of the first things you did as a kid was go to the Lincoln Del to grab a treat (my favorite was their apple strudel). When you got a little older — like 16 or...
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“The Full Court Press” — Buyer’s Agent Version

First Things First Every couple months or so, I’m on the receiving end of what I call “the full court press” in my capacity as a listing agent (representing a Seller). So, the Buyer’s agent will call or email me wanting to know what’s been updated in the home (or not), how much the monthly utilities...
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“This home is currently listed at $235k” –MLS

Begging 2 Questions I don’t recommend using adverbs like “currently” in combination with the word “listed,” because it begs (at least to my mind) two questions: 1) “what did it use to be listed at?”; and 2) “what will it be listed at after the (next) price reduction?” Better to make a firm, declarative statement.
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Which Realtors Market Best? Ask Other Realtors

“It Takes One to Know One” Which Realtors (besides me) do the best job marketing their listings? Ask other Realtors. While the general public receives Realtor postcards, fridge magnets, solicitations to price their home, etc., Realtor-to-Realtor marketing these days is 99% electronic — specifically, emailed flyers touting pre-listings, new listings, and price reductions. To catch...
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