Tag

waste

Realtor Marketing $$$: Well-Spent . . . or Wasted?

Weighing Advertising Cost vs. Perceived Value “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” –John Wanamaker. So, how do Realtors tell if they’re spending their precious marketing dollars wisely? It’s purely anecdotal, but here’s my test:  I simply ask whether my intended audience’s perception of value...
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“An Oil Bust is a Terrible Thing to Waste”

Investing — or Squandering — “the Energy Dividend” “A crisis is a terrible thing to waste.” –Stanford economist Paul Romer In the early ’90’s, politicians referred to the savings from reduced defense spending — made possible by the end of the Cold War — as “the Peace Dividend.” Thanks to the crashing price of oil (plus...
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