Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly acknowledge in their marketing that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One. The pictures tell the story. For years, websites like EdinaRealty.com have allowed...Read More
Different Homes, Different Buyers It may seem counter-intuitive, but just because two “For Sale” homes share the same block and are listed for the same price, doesn’t necessarily mean they’re direct competitors. In fact, I can think of at least two scenarios where there’s virtually no overlap in the pool of prospective Buyers considering both...Read More
Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly acknowledge in their marketing that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One. The pictures tell the story. For years, websites like EdinaRealty.com have allowed...Read More
Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly market that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One. The pictures tell the story. For years, websites like EdinaRealty.com have allowed an unlimited number...Read More
Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly market that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One. The pictures tell the story. Most MLS’s allow 24 photos; websites like EdinaRealty.com effectively allow...Read More
It may seem counter-intuitive, but just because two “For Sale” homes share the same block, are listed for the same price, and are the same size (have the same finished square feet), doesn’t necessarily mean they’re direct competitors. In fact, I can think of two scenarios where there’s virtually no overlap in the pool of...Read More
