Leads, Serious Leads . . . & Tire Kickers After hosting a couple hundred (thousand?) weekend open houses, I still learn useful things about Buyers ” as well as the home I’ve been hired to sell. Which is why I do ’em (vs. letting newer agents pinch hit for me). The most important insight? It’s...Read More
The Problem(s) With Blind Solicitations In a housing market characterized by still-scarce inventory and frustrated Buyers (especially at lower price points), it seems like an obvious tactic if not smart Realtor marketing: proactive Buyers’ agents who send a blind letter to a targeted block or neighborhood inquiring whether anyone is contemplating selling. While I know...Read More
The Problem(s) With Blind Solicitations In a housing market characterized by still-scarce inventory and frustrated Buyers (especially at lower price points), it seems like an obvious tactic if not smart Realtor marketing: proactive Buyers’ agents who send a blind letter to a targeted block or neighborhood inquiring whether anyone is contemplating selling. While I know...Read More
Leads, Serious Leads . . . & Tire Kickers After hosting a couple hundred (thousand?) weekend open houses, I still learn useful things about Buyers — as well as the home I’ve been hired to sell. Which is why I do ’em (vs. letting newer agents pinch hit for me). The most important insight? It’s...Read More
The Problem(s) With Blind Solicitations “To hell with all this waiting around. Let’s go kill something.” –One vulture on a tree bough to another. In a housing market characterized by scarce inventory and frustrated Buyers, it seems like an obvious tactic (if not smart Realtor marketing): proactive Buyers’ agents who send a blind letter to...Read More
