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two for one

Hiring “the Kids’ Realtor”: Marketing to Millennials to Reach Baby Boomers

(Adult) Kids Who Recommend Their Realtor to Their Parents As Millennials become more active in the housing market (yay!), their Realtors (myself included) are enjoying a fringe benefit:  a leg up marketing to their Baby Boomer parents. I see two reasons why “the kids’ Realtor” has the inside track landing their parents’ business — often,...
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Two Realtors for the Price of One

Co-Listing Agreements Realtors share a listing (“co-list”) for a number of reasons: –The homeowner has ties to two Realtors, and doesn’t want to offend either; –The two Realtors work together as part of a “group” or “team”; –One Realtor has the tie to the client, while the other Realtor is strongly established in the particular...
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