Realtor Freudian Slips? I found a Post-it note on the ground in the Edina Realty-City Lakes parking lot the other day that read: “Seller checking on Pending Assess.” I’m pretty sure they meant “Assessment” “ just not 100% sure . . . 🙂 P.S.: Theory #2 — somebody (the listing agent and/or Seller) didn’t like the...Read More
Flushing Out the Seller’s Bottom Line (or trying to) Listing agents (representing the Seller) know that there are three cards you never show the other side: 1) the client’s bottom-line price; 2) their preferred purchase agreement terms (closing date, down payment, earnest money, inspection contingency, etc.); and 3) their motivation. Which doesn’t mean that Buyers...Read More
Hiding Highlighting Potential Dealbreakers OK, so the listing agent (representing the Seller) didn’t tell prospective Buyers that they may want to skip her client’s “For Sale” Edina home. She told Buyers’ agents. Specifically, the listing agent used an MLS section only visible to Realtors, “Agent Remarks,” to highlight a potential deal breaker: If your clients...Read More
“Just Sign Here” [Note to Readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced. If you need legal advice, please consult an attorney.] Which sounds less intimidating (at least if you’re not a lawyer): “let’s meet at my office at...Read More
Home Measurements & Real Estate Conventions Real estate marketing is all about “putting your best foot forward”: accentuating (but not lying) about a home’s strengths, while defusing any negatives (one of the best ways: tackle them head on, to get them out of the way). That applies to a home’s measurements, too. So, Realtors will...Read More
