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Twin Cities broker
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Who Are Minneapolis’ Best Real Estate Agents?

What, (Almost) No Female Realtors?? [Note to readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] Can an NFL franchise be a perennial Super Bowl winner, and yet not have any superstars?...
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Giving Credit Where It’s Due: Who’s Identified as the Selling Agent on MLS?

In residential real estate, the competition for business never stops. It’s especially intense during the interviewing stage, before home Buyers and Sellers decide who to hire. But, it continues even after the sale, when agents vie to claim sales credit on MLS, in their marketing materials, etc. All of which is why Buyer’s agents are well-advised to...
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Expired Listings & Realtor Marketing

Straightforward and Stealth Pitches Want to hear from a Realtor?  Or more likely, lots of ’em? Let your listing expire, and just wait. I don’t make a practice of trolling expired listings for business, but lots of other Realtors — especially newer, less established ones — do. Would-Be Seller Beware The pitch can be straightforward...
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Does Networking Really Work?

Instant Access to 1,600 Realtors Does Realtor-to-Realtor networking really work? Well, consider this: With about 20% of the total listings in the Twin Cities housing market, the percentage of Edina Realty listings sold by other Edina Realty agents is 40%. That could just be because “we” — all 1,600-plus local Edina Realty agents — really...
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