Weighing Advertising Cost vs. Perceived Value “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” –John Wanamaker. So, how do Realtors tell if they’re spending their precious marketing dollars wisely? It’s purely anecdotal, but here’s my test: I simply ask whether my intended audience’s perception of value...Read More
Thinking Outside the Box Inside the Circle I definitely prefer walking around Lake Calhoun in the summer-time. For one thing, the people watching is better ” there are more of them about, and, minus the bulky winter clothing, you can actually tell the genders apart. For another, you don’t have to worry about below zero...Read More
“Hmm . . . Where Have I Seen That Arm Before??” “The apple doesn’t fall far from the tree.” –Proverb Where does Chiefs’ quarterback Patrick Mahomes get his rocket right arm? Minnesota Twins fans of a certain age (I qualify) know the answer: “from his old man.” Mahomes senior was a journeyman major league pitcher...Read More
Passing on Overpriced Listings Everyone knows this famous passage from The Serenity Prayer: “God, grant me the serenity to accept the things I cannot change the courage to change the things I can and the wisdom to know the difference.” —Reinhold Niebuhr Here’s my version for listing agents (Realtors representing home sellers): “God, grant me...Read More
