Passing on Overpriced Listings

Everyone knows this famous passage from The Serenity Prayer:

“God, grant me the serenity
to accept the things I cannot change
the courage to change the things I can
and the wisdom to know the difference.”

—Reinhold Niebuhr

Here’s my version for listing agents (Realtors representing home sellers):

“God, grant me the serenity
to accept the listings I can sell
the courage to refuse the listings I cannot
and the wisdom to know the difference.”

—Ross Kaplan

So what makes a listing unsellable?

Ultimately, just one thing: price.

Everything else ” condition, curb appeal, location, floor plan, etc. ” can be overcome if a home is sufficiently discounted.

See also, “Realtor Job Description 2018.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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