On the 2 Yard Line vs. The End Zone [Note to Readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced. If you need legal advice, please consult an attorney.] Anxious Buyers competing for a home in multiple offers today understandably...Read More
On the 2 Yard Line vs. The End Zone [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced. If you need legal advice, please consult an attorney.] Test your knowledge of today’s housing market (and real estate law), and...Read More
Prospective Listing Agent to Homeowner: “So, Why Are You Selling?” Realtors who aren’t skilled at determining prospective clients’ motivation . . . usually don’t make much money selling real estate. So, how do you tell how motivated someone is? A good starting point is asking them why they’re selling (Duh, right?). Sometimes, you don’t even...Read More
Passing on Overpriced Listings Everyone knows this famous passage from The Serenity Prayer: “God, grant me the serenity to accept the things I cannot change the courage to change the things I can and the wisdom to know the difference.” —Reinhold Niebuhr Here’s my version for listing agents (Realtors representing home sellers): “God, grant me...Read More
“Why Are You Selling?” Realtors who aren’t skilled at determining prospective clients’ motivation . . . usually don’t make much money selling real estate. So, how do you tell how motivated someone is? A good starting point is asking them why they’re selling (Duh, right?). Sometimes, you don’t even have to; lots of prospective clients,...Read More
The Case For ” and Against In a microcosm, the considerations for doing an open house on Easter Sunday are the same as for deciding whether to list a home during a traditionally slow time of the year (like around the holidays). Here’s how the arguments shape up: Pros: —Not much competition from other open...Read More
